Marana and Oro Valley Formalize Regional Bicycling Partnership
Marana and Oro Valley are working together to elevate cycling as a regional experience by connecting riders, routes, events, and community.
Marana & Oro Valley, Arizona — Cycling has become a powerful economic driver across Northern Pima County, from long rides on The Chuck Huckelberry Loop to nationally recognized road events that attract visitors from around the world. This week, the Towns of Marana and Oro Valley formalized their long-standing collaboration through an intergovernmental agreement establishing a regional partnership to plan and produce cycling initiatives that support tourism and economic activity.
Approved by both councils, the agreement recognizes cycling as a shared regional asset that enhances residents’ quality of life while positioning Northern Pima County as a premier cycling destination.
“For years, our communities have worked together to host rides, races, and experiences that bring people here and get them moving across our stunning landscapes,” said Stefanie Boe, Tourism and Marketing Manager for the Town of Marana. “This agreement formalizes that collaboration and ensures we’re growing cycling and all forms of biking in a way that’s intentional.”
Together, Marana and Oro Valley offer miles of smooth pavement, bike-friendly infrastructure, and scenic Sonoran Desert landscapes, along with mild winter temperatures that attract visiting cyclists and professional teams while much of the country remains in colder conditions.
The communities have partnered since 2012 on major outdoor and cycling initiatives, including the Marana–Oro Valley Experience (M.O.V.E.) Across 2 Ranges Hike Challenge, the Tucson Bicycle Classic, and the Project Echelon Gran Fondo. These events draw participants from across the region and beyond, with both towns hosting race stages and experiences that have helped establish the area as a nationally recognized cycling hub.
Under the agreement, the towns will continue to co-produce cycling events, coordinate marketing, and evaluate economic impact, attendance, and community benefits. The partnership also creates a framework for expanding future initiatives beyond events, including education, safety awareness, and long-term planning.
“Cycling doesn’t stop at town boundaries,” said Crystal Franke, Destination Marketing Manager for the Town of Oro Valley. “This partnership allows us to think regionally about safety, tourism, and the experience riders have when they come here, in addition to the quality of life for our residents.”
The agreement aligns with Marana’s Tourism Master Plan and Oro Valley’s Destination Management Plan, both of which prioritize collaboration and outdoor recreation as key economic drivers. In 2024, the tourism departments for both towns received the Governor’s Tourism Award for Best Tourism Partnership from the Arizona Office of Tourism.
Additional Information
• The Marana Town Council approved the IGA (Intergovernmental Agreement) on February 3, 2026.
• The Oro Valley Town Council approved the IGA on February 4, 2026.
• Oro Valley has hosted the Tucson Bicycle Classic for four years and encouraged Marana to host the Time Trial in 2024.
About Discover Marana
Discover Marana is the official destination marketing organization for the town of Marana, Arizona. Our mission is to inspire visitors to discover the natural beauty, rich history, cultural diversity and outdoor adventure that Marana has to offer. Whether you are looking for a relaxing getaway, a family-friendly vacation, a romantic escape or an active exploration, Marana has something for everyone. Our town is close to everything the region has to offer, with easy access via Interstate 10, the major freeway through Tucson.
Media Contact for Discover Marana/Town of Marana:
Stefanie Boe
Tourism and Marketing Manager
Discover Marana/Town of Marana
520-279-4564 (text friendly)
sboe@maranaaz.gov
or
Brandon Mejia
Tourism Marketing Specialist
520-486-1970 (text friendly)
bmejia@maranaaz.gov
About Explore Oro Valley/Town of Oro Valley
Explore Oro Valley is the official destination marketing organization for the Town of Oro Valley, Arizona. From scenic cycling routes and hiking trails to world-class golf, dining, and signature events, Oro Valley offers an active yet relaxed Sonoran Desert escape for travelers of all interests. Conveniently located just north of Tucson, Oro Valley serves as an ideal home base for exploring Southern Arizona while enjoying a destination known for its natural beauty, wellness-focused lifestyle, and unforgettable views.
Media Contact for Explore Oro Valley:
Crystal Franke
Destination Marketing Manager
Explore Oro Valley/Town of Oro Valley
520-229-4846 (O) 412-915-2303 (C)
cfranke@orovalleyaz.gov