Crown Concepts Acquires Radical Arizona, Expands Partnership with Radical Motorsport
Marana, Arizona – 14th July, 2025 – Crown Concepts, Arizona’s premier performance
automotive business, proudly announces the acquisition of Racing Equipment Sales
(trading as Radical Arizona) and the signing of a full dealership agreement with Radical
Motorsport, the global leader in purpose-built race cars.
This agreement further solidifies Crown Concepts’ position as the Southwest’s leading
destination for Radical sales, service, parts, engine rebuilds, and national-level racing
support located right in Marana, Arizona.
“We’ve supported Radical drivers for years,” said Curtis Brown, CEO at Crown
Concepts. “This acquisition formalizes a long-standing relationship and opens the door
to an even more immersive experience for drivers looking to go fast, compete hard, and
have fun. We’re proud to offer full-spectrum Radical support, from test drives to racing.”
As part of the agreement, Crown Concepts will continue to operate from its 27,500 sq.
ft. Tucson-based performance facility, while also supporting Radical drivers at Apex
Motor Club, Inde Motorsports Ranch, Podium Club, and national-level Radical Cup events.
“Crown Concepts has consistently impressed us with their technical expertise,
hospitality, and deep connection to the Radical community,” said Tom Drewer, Director
of the Americas for Radical Motorsport. “We’re thrilled to welcome them as an official
dealer and look forward to accelerating Radical’s presence in Arizona and beyond.”
The transaction includes the acquisition of Radical Arizona from long-time steward
Jason Plotke, who helped build one of the most successful Radical dealerships
worldwide in Arizona through his leadership and close partnership with Apex Motor
Club.
“This transition is the natural evolution of a great story,” said Jason Plotke, Co-Founder
of Apex Motor Club and former owner of Radical Arizona. “Crown has been a trusted
partner and a critical component of the Radical success created in Arizona, both on and
off the track. Their investment here isn’t just financial—it’s cultural, and it ensures that
Radical customers will be well cared for for years to come.”
Chris McMurry, Apex Motor Club member and Board member of Racer Media &
Marketing, Inc., which owns the RACER brand, echoed Jason’s sentiment: “As a driver
and longtime fan of the Radical platform, I’ve seen firsthand how Crown Racing
elevates the experience. Their commitment to excellence—whether in the garage or on
the grid—is second to none, as highlighted by the multiple Pro1340 Radical Cup North
America Team Championships they have earned.”
Crown’s expanded offering will further support Radical racers at top Arizona tracks, with
endorsements from partners throughout the motorsports ecosystem.
“Crown has been a pillar of performance at Apex since day one,” said Matt Williams,
President of Apex Motor Club. “Their acquisition of Radical Arizona is great news for our
members and for Arizona motorsports.”
CJ Dorland, President at Inde Motorsports Ranch, added: “We’re looking forward to
seeing many more Radical cars on the track here at Inde for our members to enjoy.
Crown Concepts brings next-level expertise to the paddock and the pits.”
This announcement marks a milestone in the decade-long legacy of Crown Concepts,
which has grown as both an award-winning custom car builder and as a national
motorsports brand with deep ties to the racing community and performance street car
scene.
About Crown Concepts
Crown Concepts builds, restores, and races high-performance and collectible vehicles
from its headquarters in Tucson, Arizona. In addition to its custom car operations and
motorsport services, Crown now offers full support for Radical race cars across Arizona
and beyond.
More at: www.crownconceptsusa.com
About Radical Arizona
Radical Arizona has been the premier source for Radical Motorsport sales, service, and
racing support in Arizona. Based in Tucson, AZ and serving one of the fastest-growing
Radical populations worldwide, the dealership has played a key role in growing
Radical’s presence across the Southwest, delivering championship-winning cars, expert
technical support, and a passionate trackside experience. Radical Arizona has earned
multiple dealer awards, including Dealer of the Year and runner-up multiple times, and
became a trusted hub for Radical enthusiasts and racers throughout the region.
More at: www.radicalaz.com
About Radical Motorsport
We make racers. That’s been Radical Motorsport’s mantra for over 25 years. Britain’s
largest racing car manufacturer produces over 150 cars a year from its Peterborough
base, with the majority finding their way to North America. A favorite of country club
members, Radical is known for producing high-caliber drivers including 2023 Le Mans
LMP2 Pro-Am winner George Kurtz. Radical produces multiple models—from its
GT4-beating entry-level SR1, highly popular SR3, the turbocharged 425bhp SR10, to
the closed-cockpit GT3-based RXC. The Radical Cup North America, which allows
drivers to star alongside INDYCAR, is just one of 13 premier championships offered
globally, while the cars are also eligible for SCCA and NASA competition and welcomed
by many track day organizations.
More at: www.radicalmotorsport.com
For more information, contact:
Tim Thurein
Director of Sales & Marketing, Crown Concepts
(520) 907 - 8410