Both Oro Valley and Marana have a deep-rooted commitment to honoring veterans, making this event a natural fit for their values. Both are designated Purple Heart Towns, proudly recognizing the sacrifices made by service members and dedicated to initiatives that promote wellness and support for veterans.
"We are deeply committed to supporting our veterans,” Stefanie Boe, Tourism and Marketing Manager said. “This partnership with Project Echelon not only promotes physical wellness and community engagement but also aligns with our vision to honor those who have served. We are proud to collaborate with Project Echelon and the Town of Oro Valley to create an inclusive and empowering experience for veterans and cyclists alike."
For Oro Valley, known for its dedication to health and outdoor activity, partnering with Project Echelon was an ideal way to merge cycling, wellness, and community engagement into a single event.
"Oro Valley is all about wellness, connection, and supporting our community, so this event felt like a natural fit,” Crystal Franke, Destination Marketing Manager for the Town of Oro Valley continued. “It was great seeing veterans, athletes, and supporters ride through our beautiful region. We’re so glad we could be part of it."
Marana, known for its rugged beauty and year-round cycling weather, was a highlight for riders.
"Partnering with Project Echelon for the Gran Fondo Ride is an incredible opportunity to showcase Marana’s scenic roads, welcoming community, and perfect nearly year-round cycling weather,” Boe commented. “We look forward to seeing them return, not just for this event, but as part of their future adventures."
Unlike traditional races, this Gran Fondo was a non-competitive ride, fostering unity among cyclists, veterans, and supporters as they rode together with a shared purpose.
As Project Echelon expands, their professional team sets sights on major competitions, including the 2028 Olympics, proving that cycling is more than just a sport—it’s a vehicle for change.
For those interested in supporting Project Echelon’s mission, donation and registration opportunities are available on their official website.
