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Tucson Premium Outlet Mall - Harry Potter Wizards Unite

Friday, June 21, 2019. Tucson Premium Outlet Mall

Niantic, the company behind Pokemon Go app, has developed a new augmented reality game that utilizes a mobile device to allow users to interact and gameplay in a themed version of the world.

  • Harry Potter Wizards Unite launched Friday, June 21, 2019. Simon, Tucson Premium Outlets, has signed on as a launch partner.

Objective:

To position Tucson PO as an entertainment destination that will drive center traffic and reinforce the core Simon brand theme of FUN.

Details:

  • Tucson PO has selected 15 Points of Interest (POI) at the center – labeled Inns & Fortresses, which are primarily located at our main entrances.
  • The game sends players walking around discovering items and locations collecting points and winning prizes.
  • The game can be played on all devices and the app is free to download on Apple Store and Google Play. POIs are only active during center hours. 
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